COMMON CLIMBER
  • Editions
    • Non-Themed Editions >
      • April 2020
      • May 2020
      • June 2020
      • August 2020 >
        • Editorial August 2020
      • September 2020
      • October 2020
      • November 2020
      • December 2020 >
        • Anthology 2020 Sponsors
      • January 2021
      • March 2021
      • April 2021
      • May 2021
      • June 2021
      • August-September 2021
      • October 2021
      • November-December 2021
      • March-April 2022
      • May-June 2022
      • July-August 2022
      • Sept-Oct 2022
      • Nov - Dec 2022
      • Jan-Feb 2023
  • Themed Editions
    • Adaptive Climbing Edition >
      • Adaptive Climbing Photo Feature: Paradox Sports
      • Climbing with Type 1 Diabetes
      • Advocating for Deaf Climbers: Sonya Wilson
      • Amputations: Leg Prosthesis for Climbing
      • Blind Ambition Builds a World Class Climber: The Story of Jesse Dufton
      • First Paralyzed Ascents: Rand Abbott
      • Mixed Climbing: My Answer to KT Syndrome
      • Paraclimbing Competitions: Althlete Interviews
      • Rock!
      • The Unreasonable Man
    • Belaytionships Edition >
      • Featured Photographer: Charlie OlGrady-Kessner
      • Belaytionships: Maggie and Charlie Odette
      • Zac the Interloper
      • Book Review: Uncoiling the Ropes
      • Belaytionships: Drew-and-Sarah
      • This page has been removed
      • I Am My Father's Son: Layton Bridwell
    • Big Wall Edition >
      • Book Review: Paul Preuss: Lord of the Abyss
      • Featured Photographer: Matt Spohn
      • Grading Commitment
      • Hanging with the Monkeys, and Getting the Monkey Off My Back
      • It Was His Time: Brad Gobright Interview May 2019
      • John Middendorf : A Big Man for a Big Stone
      • Sébastien Berthe Free Climbs the Nose From the Ground Up
      • Shit Happens – Or, Why You Need a Walkie Talkie
    • Developers and Guidebook Authors >
      • Developer - Mitch Lehman
      • Andrew Penny - A Blue Mountaineer
      • Kevin Powell
      • Rock Star Groupie
      • Tony Calderone
    • Exploring Our World >
      • AUSTRALIA - Photographer - Diego Perez
      • AUSTRALIA - Profile - Julie Anderson
      • Book Review - Climbing Rock
      • CHINA - From Yangshuo, to Getu, to Liming
      • FRANCE - Verdon in Winter
      • GREECE - Meteora
      • ITALY - Dolomites
      • MEXICO - La Huasteca
      • SPAIN - Artist - Karmelo Onate
      • UTAH - Maple Canyon: This One Makes You Taller
    • Firsts... and Last >
      • A Tale of Oso Madre
      • Clayton Herrmann - Featured Photographer
      • Rysavy Ridge >
        • The Migrant Pom on Rysavy Ridge
        • Throng of Roland
        • Fast Forward - Rysavy Ridge Revisited
      • The Three Sisters
    • Honoring Diversity >
      • ARTIST: Shawn Lee
      • A Shift on Moonlight Buttress
      • Claiming a Space on the Mountain
      • Colorblind
      • Feature Photographer: Bryan Sillorequez
      • Is Diversity in America Diverse?
      • MOVIE: People of Climbing:
      • Profile - Favia Dubyk
      • The Lineage
    • Joshua Tree >
      • Bouldering: JTree Made Me Do It
      • Improv at JTree: Bad Bolts
      • JTree: Bolting Pressure Cooker
      • Joshua Tree: Heinous Approaches
    • Overcoming Adversity >
      • Acopa Outdoors
      • Anoushe Husain
      • Expanding the Circle
      • Failure is Part of the Price: Rand Abbott Attempts the First Adaptive Lead Ascent of The Nose
      • Overcoming a Brain Tumor: WeighMyRack Founder Interview: Alison Dennis
      • Rising
      • The Mountain Path Book Review
    • Overcoming Boundaries >
      • Photographer - Brook Anderson
      • Profile - Louise Shepherd
      • Profile - Megan Banker
      • Profile - Shawn Axelrod
      • Rock Type 1
      • The Tape Job
    • Women's Edition >
      • Editorial - Women's Edition
      • Climbing is My Art
      • Mt. Logan Solo
      • Photographer - Michelle Ranee Johnson
      • Profile - Caitlin Schokker
  • Writing
    • All Writings (List)
    • Topics >
      • Adaptive Climbing >
        • Adaptive Climbing Edition
        • El Capitan: Enock Glidden
        • Failure is Part of the Price: Rand Abbott Attempts the First Adaptive Lead Ascent of The Nose
        • Quinn Brett Interview
        • My Journey to Adaptive Rock Climbing
        • Planning for Mt. Rainier: Adaptive Climbing
        • Resources - Adaptive Climbing
        • Single Pitch Instructor Adaptive: It's About Climbing Independence
      • Alpine & Ice >
        • A Chamonix Initiation
        • California Still Has Untouched Climbing Wilderness
        • Elusive Ice - A Rare Tasmanian Treat
        • Ice Solo
        • Mt. Ogden Spanking
        • Mt. Whitney Whipping
        • My Common Alpine Epic
        • The Dru Derby >
          • Horses for Courses - The Dru Derby 1971
          • My Dru Derby
          • The North Face of the Dru - Chris Baxter
        • Vertical Ice Climbing in Ontario, Canada, eh?
      • Profiles >
        • Climberisms by Dylan Taylor
        • A - Shawn Axelrod - Overcoming Boundaries
        • B - Megan Banker - Plus-Sized Climbing Advocate
        • B - Wendy Bruere - More Than It Hurts
        • D - Favia Dubyk - American Ninja Warrior
        • F - Debbie Fowler - A N00bie Climber's Story
        • E - Ian Elliot - It's All Up From Here
        • H - Lindsey Hamm - The Hamminator
        • H - Sabine Pratt Hunziker - Little Red Riding Hood
        • M - Marisa Michael - Nutrition for Climbers
        • M - Josie McKee: Training the Mind for Joy
        • P - Dave Parry - Author Grit Blocs
        • S - Caitlin Schokker
        • S - Louise Shepherd - Aussie Legend
        • T - Mia Tucholke - IFMGA Mountain Guide
      • Comics >
        • Master and his Apprentice
        • Totem Pole 2082
      • CoVID and Climbing >
        • COVID Climbing Memes
        • CoVID-19 Remakes Our Lives
        • Dear Memory
        • From Couch to Lifting Couches
        • How to Climb and Avoid the Corona Virus
        • Train the Mind: Mental Toughness Tips for Quaratraining
        • The 5.10 Commandments
        • Trying to Send this Route
      • Equipment (writings) >
        • Aliens!
        • A Rack Retrospective
        • Cam Ranges (+ Big Bros)
        • Carabiner Strength Ratings
        • Climbing Shoes Fit
        • Guide Book Follies
        • Rope Buying 101
        • Shit Happens – Or, Why You Need a Walkie Talkie
        • The One Item to Stockpile
        • Which Way Should I Carry My Trad Rack?
        • Why GriGris Suck
        • 8 Reasons I Carry a Full Rack on Every Trad Climb
      • Facebook Feature >
        • FF: Big Walls
        • FF: Butt Shots
        • FF: Exploring Our World
        • FF: Overcoming Boundaries
        • FF: Trees & Climbing
        • FF: Welcome New Climbers
      • Fiction >
        • GOD
        • Red Curtain: Prologue & Chapter 1 Excerpt
      • Gift Ideas >
        • Climbing Goods
        • Climbing Stocking Stuffers 2021
        • Rock Stack Card Game
        • Safety Gifts 2021
      • Grades, Styles, & Types >
        • Absolutely Hypothetical: Introducing the Graham Scale
        • Bouldering-Falling
        • Bouldering Grade Advancements
        • Grading Climbs at the Gym
        • It's a F-ing Chimney
        • Onsight vs Flash vs Etc...
        • Top 10: Increase the Climbing Grade When...
        • Trad Climbing is for Chicken Sh*#s
        • WTF 5.7?
        • 18 Climber Types: Which Are You?
      • Kids >
        • Family Stages
        • The Guidebook
      • Legends & Tributes >
        • B - John Brailsford Tribute - The Immaculate MOAC
        • A - Bryden Allen
        • B - Joe Brown
        • C - Cutcliffe - The Boy from Bothwell – A Tribute to Max Cutcliffe, an Australian Legend
        • G - Brad Gobright
        • G - Todd Gordon
        • H - Hugh Herr
        • H - Thomas Huber - In Another World - A Personal Climbing Journey
        • J - Saxon Johns
        • M - Tim Macartney-Snape: ​A Legend from Sea to Summit
        • M - John Middendorf
        • S- Paul Seddon - From a Nut to a Harness: A Tribute to Paul Seddon, The Third Troll
        • R - Early to Rock: David Roots
      • Mental-Physical >
        • Climbing Training Series >
          • Climbing Warm-Up: Shoulders & Fingers
          • Improving Hip Mobility
          • Rock Climber Mobility
          • Train the Mind: Mental Toughness Tips for Quaratraining
        • Climbing Through Life
        • A Climb Worth Fighting For
        • Achilles
        • Encouraging Words - At Any Age
        • Everyone Around Me Is Better Than I Am
        • Falling Far Enough
        • Fear, Pride, and Exploration
        • How Auto-Immune Disease Affected My Climbing
        • Lessons from a 30-foot Ground Fall
        • Mastering Joy on Easy Street
        • Mind, Body, and Soul
        • My Demon Has a Name
        • New Year's Resolutions
        • Of Cartoons and Quickdraws
        • Push and Pull
        • Sorcerer and the Kidney Stone
        • Take Risks - You'll Remember Them Later
        • The Art of Climbing Without Rock
        • The Devil's Game
        • The Eye
        • The Taste of Climbing
        • 12-Weeks to Onsighting a 5.8
      • Other/Misc >
        • A Leap into the Blue Back in the Day
        • Animal Acts Part 1: Things with Wings
        • Animal Acts 2: Things That Slither, Crawl, and Walk
        • Assault on Schurman Rock
        • Christo's Little Bay Rhapsody
        • Climbing, Community, and the U.S. Presidential Election
        • Climbing Drinking Games
        • Climbing Gyms: The Gateway Drug
        • Climbing Hands
        • Climbing in the Bare Essentials
        • Climbing Resolutions
        • Dirtbag Trucker
        • Demented Dirtbag
        • Don't Take Granite for Granite
        • Dorothy, We Aren't on Havana Anymore
        • Guatemalan Worry Dolls Go Climbing
        • No Health Insurance Changed How I Climb
        • Snakes and Ladders
        • Starting Over
        • Summit Fever
        • Sydney: Growing Up
        • The Adventure of A Lifetime - So Far
        • The Bane of Northwest Climbing
        • The Hangglider Incident
        • The Pink Tricam
        • Things of Stone and Wood
        • We Were Just Boys
        • Zac the Interloper
      • Places & Climbs >
        • Climbs >
          • Consolation Prize
          • Echo Crack and Cracked Egos
          • Email From Italy
          • Flakes and Shakes: Flake Crack Revisited
          • From Yorkshire to Eternity
          • I Like Fake Cracks (And I Cannot Lie)
          • Lost Boys Meets Hard Boys >
            • The Lost Boys: The Epic First Ascent of Mount Warning's Wollumbin Shield
          • Ozymandias Direct - Fifty Years of Fun and Games
          • The Fourth Bolt of Texas Radio
          • Thumbing The Nose at Mr. CF Jingus
          • Tiptoeing Through Some Bungles
          • Tombstone Territory
          • Yosemite - What We Came For
        • Location Reviews
        • My Home Crag >
          • Climbing in the Upper Cumberland Valley, Kentucky
          • Copen Hill Climbing Wall
          • Drytooling in the Rain - Wayne's World, WA
          • My Home Crag: Nowra, NSW, Australia
          • New River Gorge, West Virgina
          • The Kenyan Climber
        • Travel Stories >
          • Blue Mountains - Bliss: Climbing in the Blueys
          • Buenos Aires, Argentina Crag
          • Colorado - Calling Pat Ament
          • Coolum Cave - Sendfest 8
          • Ecuador - A Nation of Four Worlds
          • Egypt: The Sinai Sampler
          • El Potrero Chico - Riding the Dirty Dog
          • Yosemite: Growing Up
          • Lover's Leap - Zone of Craptitude
          • Moonarie
          • Rio de Janeiro - Classic Climbs Sampler
          • Sintra, Portugal
          • Taghia, Morocco - Hardly Failing
          • Tasmania - Legend of the ‘Unclimbable Cliff’
          • Thailand - Lost and Found: A Mini-Epic in Paradise
          • Vedauwoo, WY
          • What Two Friends Uncovered in Verdon
          • Yosemite - What We Came For
          • 20 World Destinations for Adventurous Climbing
      • Poetry/Prose >
        • A Bard of Yosemite
        • Anti-Social Climbers
        • Sojourn at Dyuritte
        • Finding Poetry
        • Ice is Nice
        • The Space Between
      • Safety and Skills >
        • Bolting and Ground-Fall Potential
        • Euro-Death Knot is NOT
        • Multi-Pitch Tips: Two ATCs
        • Sketchy Anchor Bolts
        • Sliding-X Anchor
        • Three Ways to Use a Stick Clip
        • Top 10: Climbing Best Practices
      • Social, Social Media, & Social Issues >
        • Chossy Trio Renegades
        • Climbing into the Fold
        • Diversity in Climbing is Not a Bandwagon
        • Don't Burn Out
        • From Gortex to Camouflage: The story of climber, Irina Galay and climbing’s responses to the war in Ukraine
        • Fuck "Gumbies" and "Noobs"
        • I Am a Woman: Brie Chartier Shares Her Transition Journey
        • Montana, My Home: Claire Larson
        • My Husband Climbs Stronger than Me
        • Navajo Rising
        • Social Network Rescue
        • Social Pressure, Climbing, and Leave No Trace
        • The Alps Will Have to Wait
        • The First Climbing Gym Union?
  • Marketplace
    • Acopa Outdoors
    • Butora
    • Climbing Addicts Colored Chalk
    • Climb-On Maps
    • Dynamite Starfish
    • FIXEhardware
    • Furnace Industries
    • Grimpi
    • Heroclip
    • Lacaida Ropes
    • Mountain Drifter
    • MoveWell with McGee
    • Mystery Ranch
    • Neilico
    • NW Alpine
    • Rockytalkies
    • SLAPCHALKS
    • Tension Climbing
    • Tera Kaia
  • Reviews
    • Book Reviews >
      • Advanced Rock Climbing Book Review
      • Adventures at the Edge of the World
      • Climbing Glass Book Review
      • Climbing Rock: Vertical Explorations Across North America
      • Hangdog Days Book Review
      • HOOKING UP: The Ultimate Big Wall and Aid Climbing Manual
      • Paul Preuss: Lord of the Abyss
      • Red Curtain - Book Review
      • Sydney Climbing - Book Review
      • The Greater Fool - Brad Gobright and the Blinding Shine of Originality
      • The Mountain Path Book Review
      • The Sharp End of Life: A Mother's Story - Book Review
      • Uncoiling the Ropes
      • Valley of Giants
      • Yosemite Bigwalls: The Ultimate Guide Review
    • Equipment/Gear Reviews >
      • Belay Device Review >
        • Edelrid Mega Jul
      • Harness Reviews >
        • ArcTeryx-FL-365
        • Misty Mountain Cadillac
      • Packs and Bags >
        • Sukoa Chalk Bag Review
        • Trango Crag Pack
      • Personal Anchor Systems >
        • Camp-Daisy-Twist
        • Petzl-Dual-Adjust
      • Other Gear Reviews >
        • D4 Delta2P Portaledge
        • Skyhook Stick Clip Review
    • Location Reviews >
      • Australia >
        • Queensland, Australia >
          • Kangaroo Point Photos and Beta
          • Kangaroo Point Review
        • New South Wales Australia >
          • Blue Mountains >
            • Blue Mountains Photos and Beta
            • Blue Mountains Review
          • Nowra >
            • Nowra Review >
              • Nowra Photos and Beta
      • Mexico >
        • Potrero Chico Photos and Beta
        • Potrero Chico Review
      • United States >
        • Climbing Area Check List - U.S. >
          • Climbing Area Check List Part 1: Alabama to California
          • Climbing Area Checklist Part 2: Colorado to Michigan
          • Climbing Area Checklist Part 3: Minnesota to New Mexico
          • Climbing Area Checklist Part 4: New York to Wyoming
        • Arizona >
          • Queen Creek Canyon
        • California >
          • Joshua Tree >
            • Joshua Tree Tips
          • Mount Whitney >
            • Mount Whitney Photos and Beta
        • Idaho
        • Oregon >
          • Smith Rock >
            • Smith Rock - Photos and Beta
            • Smith Rock Review
          • Spring Mountain >
            • Spring Mountain Review
            • Spring Mountain - Photos and Beta
          • Trout Creek >
            • Trout Creek Photos and Beta
            • Trout Creek Review
        • Nevada >
          • Gun Club
          • Keyhole Canyon
          • Mt. Charleston, Nevada
          • Red Rock Canyon >
            • Red Rock Canyon Review - Yeahs and Neahs
            • Red Rock Canyon Photos and Beta
        • New Hampshire >
          • North Conway, NH
          • Rumney, NH
        • New York >
          • Gunks Review
        • Utah >
          • Echo Canyon
          • Ferguson Canyon >
            • Ferguson Canyon Photos and Beta
            • Ferguson Canyon Review
          • Ibex >
            • Ibex Photos and Beta
            • Ibex Review
          • Maple Canyon >
            • Maple Canyon, Utah Photos and Beta
            • Maple Canyon Review
          • Moab >
            • Moab - Main - Photos and Beta
            • Moab -Main - Review
          • St. George >
            • St. George - Prophesy Wall- Photos and Beta
            • St. George - Prophesy Wall - Review
        • West Virginia >
          • Seneca Rocks
        • Wyoming >
          • Ten Sleep
  • Photographers & Artists
    • A-F - Photographers and Artists >
      • A- Brook Anderson
      • B - Florian Beyer
      • B - Michael Blowers
      • B - Phillip Booth
      • B - Guillaume Borga
      • B - Michaël Bortoluzzi
      • B - Michael Bretz
      • C - Karen Chan
      • C - Matt Cunningham
      • D - Daga Dygas
      • F - Eric Fallecker
    • G-N - Photographers and Artists >
      • G - Katherine González
      • G - Max Gordon
      • H - Clayton Herrmann
      • J - Michelle Ranee Johnson
      • K - Jethro Kiernan
      • K - Christine Kuebler
      • L - Shawn Lee Illustrator
      • L - LieseLotte P
      • L - Jim Lin
      • M - Lindsey Mathewson
      • M - Alex Messenger
      • N - Tiffany Nardico
    • O-Z- Photographers and Artists >
      • O - Charlie OlGrady-Kessner
      • O - Karmelo Onate
      • O - Camila Ospina
      • P - Diego Perez
      • S - Xavi Sanchez - Climbing Comic
      • S - Helmut Schulze
      • S - Bryan Sillorequez
      • S - Stephen Smithburger
      • S - Matt Spohn
      • V - Laura Vallo
      • W - Joel Wilson
      • Z - Eson Zhao
  • JOIN!
  • Submissions
  • About Common Climber
    • Why I Started Common Climber
    • Advisory Board
    • Welcome Dave Barnes!
  • Authors
    • A-F >
      • B - Stephanie Bahnsen
      • B - Alex Barlow
      • B - Dave Barnes >
        • Dave Barnes Extended Bio
      • B - Austin Beck-Doss
      • B - Keith Bell
      • B - Brianna Boney
      • C - Massimo Cappuccio
      • C - Carrot
      • C - Radek Chalupa
      • C - Lyle Closs
      • C - Erin Collins
      • C - James Crump
      • D - Stefani Dawn
      • D - Derek DeBruin
      • D - Nick Ducker
      • F - Tony Ferrar
    • G-O >
      • G - Joshua G
      • G - Leesa Gallia
      • G - Naomi Gibbs
      • G - Geoffrey Gledhill
      • G - Enock Glidden
      • G - Max Gordon (Contributor)
      • H - Grey Hensley
      • H - Bavali "Megs" Hill
      • H - Michael Hjorth
      • J - Jonathan
      • K- Melissa Kline
      • K - Christine Kuebler
      • L - Mike Lewis
      • L - Kaybe Loughran
      • M - Collin McGee
      • M - Tony McKenny
      • M - Aaron Mike
      • M - Rick Momsen
      • M - Jesse Montgomery
      • M - Henk Morgans
      • O - Maggie Odette
    • P-Z >
      • P - Emilie Pellerin
      • P - Brice Pollock
      • P - Paul Pritchard
      • R - Monique Richard
      • R - Juan Rodriguez
      • S - Lor Sabourin
      • S - Jess Sanson
      • S - Jeff Smoot
      • T- Frothy Thomson
      • T - Wil Treasure
      • T - Matt Tredway
      • T - Natalia (Tal) Tune
      • W - Kirby Walke
      • W - Hugh Ward
      • W - Stuart Williams
      • W - Wayne Willoughby
      • W - Lani Wilson
      • W - Dierdre Wolownick
      • Z - Peter Zabrok
  • Videos
  • Climbing Events 2023

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What is Heroclip and how would it be useful to climbers (alpine and rock)? 
​

Heroclip is the world’s first gear carabiner clip with a double-patented rotating hook so that you can hang just about anything, just about anywhere. It’s perfect for outdoor adventures, travel and daily activities when you’re on the go. When not in use, the hook folds compactly nesting with the biner in ways other carabiners and s-hooks can’t. This feature also makes it easy to take with you and use almost anywhere, such as hanging a backpack or trad gear on a rock, hanging shoes from a pack, or wet clothes off the ground to dry.

While Heroclip isn’t designed for climbing (it's not rated as technical protection), it’s designed to be the ultimate hybrid gear clip, securing up to 60 lbs for the largest size (which we call "medium." There are three sizes - mini, small, and medium). Heroclip helps you keep your gear organized and exactly where you want it, no matter the activity.
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Tell us about how Heroclip was started and who you are as a small business?

The Heroclip story begins when I had my first baby and started training to summit Mt. Rainier to get in shape. I quickly realized that with both things, I was constantly lugging a ton of stuff with no good places to upload it (muddy trails of Washington in April! Public restroom floors!).  Holding my things securely and within easy reach became a constant struggle and I searched high and low for a product that could hold anything, everywhere, but I couldn’t find one, so I decided to invent one! Heroclip is the extra hand everyone needs, in the simplest form possible!

We launched by crowdfunding and we have now done 3 crowdfunding campaigns to launch different models and sizes of the product line, raising a total of nearly $400,000 to 8,000 backers. 

Today, Heroclip is a consumer product designer, manufacturer, and distributor.

You started via crowdfunding, how was that experience? What advice would you share with anyone who wants to launch an idea via crowdfunding?

Crowdfunding has always been a positive and successful experience (and fun, too -- that’s important to us as well). Over 3 campaigns, we have raised nearly $400,000 from 8000 backers. Beyond the capital, though, has been the relationships we have built with our backers and others running campaigns. 

My biggest piece of advice for anyone considering a crowdfunding campaign would be to treat their backers like the VIPS they are. These people had enough faith in you to hand over their money when you don’t even have a product yet! So, treat them with respect and gratitude. Be accountable to them and update them with the good and the bad. Without them, your product would not exist, and they deserve every bit of humility and gratitude you have.
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Kickstarter campaign in 2014 - the early evolution of the Qlipter to Heroclip.
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2018 Indigogo campaign to expand the Heroclip line.

What are some challenges you have faced or are facing as a small business?

Like all startups, we have had our fair share of challenges and setbacks. With each hurdle, we have learned from it and grown to become even more effective in the process.

A good example was our first full-scale production failing to meet quality standards. After a dispute and subsequent lawsuit with the Chinese middleman trading company, we accepted a reasonable settlement and have since established a direct manufacturing relationship with a new production partner we have been working with effectively for over 3 years.

Another example is dealing with abrupt external changes that are beyond our control, such as economic policies and tariffs. We obviously do not have the resources to lobby for policies that are favorable to us, so when a situation arises that cut into our ability to generate profit, we are forced to get even leaner and work doubly hard to keep producing the goods that we know help people’s lives and to keep them at a reasonable price.
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What are your thoughts on the role of small businesses in the U.S. and our communities?

Before starting Heroclip, I was actually an entrepreneurship professor and researcher (University of Washington Foster School of Business). I also did quite a bit of consulting for the state’s economic development department. At the individual level, I really believe that entrepreneurship is the key to wealth creation. I don’t mean wealth in terms of boats and cars, but in terms of the freedom and opportunities and choices it can give you. At a more macro level, it has been well documented that innovation tends to occur in small companies first. This is because small companies are nimble and can respond quickly to whatever arises, without having to go through the many layers of bureaucracy to make a single decision. Personally, I think small businesses need to be supported more, but thankfully, I see a lot of this void being filled more informally, through peer networks.

You have been able to get your product out into major stores, what is that kind of growth like?

As all growth, it is fulfilling and motivating, and it definitely gives you a sense of accomplishment. I remember when I first started, REI was my north star, and I thought that if we got in there, we would have “made it,” and that it would be smooth sailing from there. The truth, though, is that REI was just the beginning, and we are continuing to make mistakes and to learn from those mistakes.

Don’t get me wrong, we whoop and celebrate every time we get into a new store. The best thing about scaling, though, is that it brought the business to the point where I could bring on additional talent to propel us into our next growth stage. 

In the first year, I handled nearly all aspects of the business, from product design to production to marketing. It was challenging and invigorating, but I quickly learned that there are some things I am better at, and enjoy doing, than others! As our revenues have grown I have been able to bring on a small team of experts in product design, operations, finance, and marketing, freeing up my time to focus more deeply on defining our long term strategy, as well as fundraising and business development. And results show, with sales doubling year over year on bigger and bigger baselines!

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Press release Pitchfest on SGB Media: https://sgbonline.com/pressrelease/title-nine-movers-and-makers-pitchfest-announces-winners/
You were one of the winners of the Title 9 Pitchfest. What is Pitchfest and what opportunities did that give you?

Mentorship and guidance are two of the cornerstones of Heroclip’s success, so of course, I jumped at the opportunity to work with some of the industry’s best. And the T9 team is a riot! Starting with Missy, the founder and Johnny, the CEO (and one of two or three men among a company made of women), I can’t express how grateful I am for all their support and encouragement, mixed with a good dose of “tough love.” It was also amazing to witness a company that lives its values -- they are all about active life, so they bring in trainers for group workouts everyday; they are all about supporting women in all they do, so they do things like hold pitchfests.

Through Pitchfest, I was also able to grow a network of other “badass” founders that are dedicated to getting people outside and active. Growing our brands in the outdoor consumer market can be a challenge for anyone, so banding together and learning from each other really lifted us all forward.

You have a new book coming out. Tell us about it.

My new book is called “Be an InventHer: An Everywoman’s Guide to Creating the Next Big Thing.” and it offers practical advice to any woman looking to take an invention from idea to market.

Its purpose is to walk them through the entire process, offer encouragement, success stories of other female inventors, and concrete guidance to help readers realize their dreams of invention. My co-author Hilary Meyerson and I wanted to demystify “inventing” so it is written in a very friendly informal tone, as if you are talking to your best friends over wine (in fact, we encourage our readers to have a glass of wine while reading the book!). We also feature 14 inventHers who have taken very different paths to bringing their products to market -- there is no one way to do “inventing”! 


Only 4 percent of patents granted in the last decade in the U.S. were to women or groups made of just women. We want to do our part in changing that.

What are your thoughts on small business becoming bigger businesses?

I am all for it, but I think it is a very personal decision. For some business owners, a successful business is one that allows them to not work elsewhere. For others, a successful business is one that will go public one day. For me, as sappy as this sounds, my business becoming bigger means that I people are finding my product useful and helpful. That makes me want to grow like crazy.

Is there anything else you would like our readers to know that we haven’t covered?

I hope you love Heroclip, and if you do, please send us a note or leave us a review! And don’t forget, Heroclip is not rated for climbing but can be used in creative ways to help support your climbing!
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  • Editions
    • Non-Themed Editions >
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  • Themed Editions
    • Adaptive Climbing Edition >
      • Adaptive Climbing Photo Feature: Paradox Sports
      • Climbing with Type 1 Diabetes
      • Advocating for Deaf Climbers: Sonya Wilson
      • Amputations: Leg Prosthesis for Climbing
      • Blind Ambition Builds a World Class Climber: The Story of Jesse Dufton
      • First Paralyzed Ascents: Rand Abbott
      • Mixed Climbing: My Answer to KT Syndrome
      • Paraclimbing Competitions: Althlete Interviews
      • Rock!
      • The Unreasonable Man
    • Belaytionships Edition >
      • Featured Photographer: Charlie OlGrady-Kessner
      • Belaytionships: Maggie and Charlie Odette
      • Zac the Interloper
      • Book Review: Uncoiling the Ropes
      • Belaytionships: Drew-and-Sarah
      • This page has been removed
      • I Am My Father's Son: Layton Bridwell
    • Big Wall Edition >
      • Book Review: Paul Preuss: Lord of the Abyss
      • Featured Photographer: Matt Spohn
      • Grading Commitment
      • Hanging with the Monkeys, and Getting the Monkey Off My Back
      • It Was His Time: Brad Gobright Interview May 2019
      • John Middendorf : A Big Man for a Big Stone
      • Sébastien Berthe Free Climbs the Nose From the Ground Up
      • Shit Happens – Or, Why You Need a Walkie Talkie
    • Developers and Guidebook Authors >
      • Developer - Mitch Lehman
      • Andrew Penny - A Blue Mountaineer
      • Kevin Powell
      • Rock Star Groupie
      • Tony Calderone
    • Exploring Our World >
      • AUSTRALIA - Photographer - Diego Perez
      • AUSTRALIA - Profile - Julie Anderson
      • Book Review - Climbing Rock
      • CHINA - From Yangshuo, to Getu, to Liming
      • FRANCE - Verdon in Winter
      • GREECE - Meteora
      • ITALY - Dolomites
      • MEXICO - La Huasteca
      • SPAIN - Artist - Karmelo Onate
      • UTAH - Maple Canyon: This One Makes You Taller
    • Firsts... and Last >
      • A Tale of Oso Madre
      • Clayton Herrmann - Featured Photographer
      • Rysavy Ridge >
        • The Migrant Pom on Rysavy Ridge
        • Throng of Roland
        • Fast Forward - Rysavy Ridge Revisited
      • The Three Sisters
    • Honoring Diversity >
      • ARTIST: Shawn Lee
      • A Shift on Moonlight Buttress
      • Claiming a Space on the Mountain
      • Colorblind
      • Feature Photographer: Bryan Sillorequez
      • Is Diversity in America Diverse?
      • MOVIE: People of Climbing:
      • Profile - Favia Dubyk
      • The Lineage
    • Joshua Tree >
      • Bouldering: JTree Made Me Do It
      • Improv at JTree: Bad Bolts
      • JTree: Bolting Pressure Cooker
      • Joshua Tree: Heinous Approaches
    • Overcoming Adversity >
      • Acopa Outdoors
      • Anoushe Husain
      • Expanding the Circle
      • Failure is Part of the Price: Rand Abbott Attempts the First Adaptive Lead Ascent of The Nose
      • Overcoming a Brain Tumor: WeighMyRack Founder Interview: Alison Dennis
      • Rising
      • The Mountain Path Book Review
    • Overcoming Boundaries >
      • Photographer - Brook Anderson
      • Profile - Louise Shepherd
      • Profile - Megan Banker
      • Profile - Shawn Axelrod
      • Rock Type 1
      • The Tape Job
    • Women's Edition >
      • Editorial - Women's Edition
      • Climbing is My Art
      • Mt. Logan Solo
      • Photographer - Michelle Ranee Johnson
      • Profile - Caitlin Schokker
  • Writing
    • All Writings (List)
    • Topics >
      • Adaptive Climbing >
        • Adaptive Climbing Edition
        • El Capitan: Enock Glidden
        • Failure is Part of the Price: Rand Abbott Attempts the First Adaptive Lead Ascent of The Nose
        • Quinn Brett Interview
        • My Journey to Adaptive Rock Climbing
        • Planning for Mt. Rainier: Adaptive Climbing
        • Resources - Adaptive Climbing
        • Single Pitch Instructor Adaptive: It's About Climbing Independence
      • Alpine & Ice >
        • A Chamonix Initiation
        • California Still Has Untouched Climbing Wilderness
        • Elusive Ice - A Rare Tasmanian Treat
        • Ice Solo
        • Mt. Ogden Spanking
        • Mt. Whitney Whipping
        • My Common Alpine Epic
        • The Dru Derby >
          • Horses for Courses - The Dru Derby 1971
          • My Dru Derby
          • The North Face of the Dru - Chris Baxter
        • Vertical Ice Climbing in Ontario, Canada, eh?
      • Profiles >
        • Climberisms by Dylan Taylor
        • A - Shawn Axelrod - Overcoming Boundaries
        • B - Megan Banker - Plus-Sized Climbing Advocate
        • B - Wendy Bruere - More Than It Hurts
        • D - Favia Dubyk - American Ninja Warrior
        • F - Debbie Fowler - A N00bie Climber's Story
        • E - Ian Elliot - It's All Up From Here
        • H - Lindsey Hamm - The Hamminator
        • H - Sabine Pratt Hunziker - Little Red Riding Hood
        • M - Marisa Michael - Nutrition for Climbers
        • M - Josie McKee: Training the Mind for Joy
        • P - Dave Parry - Author Grit Blocs
        • S - Caitlin Schokker
        • S - Louise Shepherd - Aussie Legend
        • T - Mia Tucholke - IFMGA Mountain Guide
      • Comics >
        • Master and his Apprentice
        • Totem Pole 2082
      • CoVID and Climbing >
        • COVID Climbing Memes
        • CoVID-19 Remakes Our Lives
        • Dear Memory
        • From Couch to Lifting Couches
        • How to Climb and Avoid the Corona Virus
        • Train the Mind: Mental Toughness Tips for Quaratraining
        • The 5.10 Commandments
        • Trying to Send this Route
      • Equipment (writings) >
        • Aliens!
        • A Rack Retrospective
        • Cam Ranges (+ Big Bros)
        • Carabiner Strength Ratings
        • Climbing Shoes Fit
        • Guide Book Follies
        • Rope Buying 101
        • Shit Happens – Or, Why You Need a Walkie Talkie
        • The One Item to Stockpile
        • Which Way Should I Carry My Trad Rack?
        • Why GriGris Suck
        • 8 Reasons I Carry a Full Rack on Every Trad Climb
      • Facebook Feature >
        • FF: Big Walls
        • FF: Butt Shots
        • FF: Exploring Our World
        • FF: Overcoming Boundaries
        • FF: Trees & Climbing
        • FF: Welcome New Climbers
      • Fiction >
        • GOD
        • Red Curtain: Prologue & Chapter 1 Excerpt
      • Gift Ideas >
        • Climbing Goods
        • Climbing Stocking Stuffers 2021
        • Rock Stack Card Game
        • Safety Gifts 2021
      • Grades, Styles, & Types >
        • Absolutely Hypothetical: Introducing the Graham Scale
        • Bouldering-Falling
        • Bouldering Grade Advancements
        • Grading Climbs at the Gym
        • It's a F-ing Chimney
        • Onsight vs Flash vs Etc...
        • Top 10: Increase the Climbing Grade When...
        • Trad Climbing is for Chicken Sh*#s
        • WTF 5.7?
        • 18 Climber Types: Which Are You?
      • Kids >
        • Family Stages
        • The Guidebook
      • Legends & Tributes >
        • B - John Brailsford Tribute - The Immaculate MOAC
        • A - Bryden Allen
        • B - Joe Brown
        • C - Cutcliffe - The Boy from Bothwell – A Tribute to Max Cutcliffe, an Australian Legend
        • G - Brad Gobright
        • G - Todd Gordon
        • H - Hugh Herr
        • H - Thomas Huber - In Another World - A Personal Climbing Journey
        • J - Saxon Johns
        • M - Tim Macartney-Snape: ​A Legend from Sea to Summit
        • M - John Middendorf
        • S- Paul Seddon - From a Nut to a Harness: A Tribute to Paul Seddon, The Third Troll
        • R - Early to Rock: David Roots
      • Mental-Physical >
        • Climbing Training Series >
          • Climbing Warm-Up: Shoulders & Fingers
          • Improving Hip Mobility
          • Rock Climber Mobility
          • Train the Mind: Mental Toughness Tips for Quaratraining
        • Climbing Through Life
        • A Climb Worth Fighting For
        • Achilles
        • Encouraging Words - At Any Age
        • Everyone Around Me Is Better Than I Am
        • Falling Far Enough
        • Fear, Pride, and Exploration
        • How Auto-Immune Disease Affected My Climbing
        • Lessons from a 30-foot Ground Fall
        • Mastering Joy on Easy Street
        • Mind, Body, and Soul
        • My Demon Has a Name
        • New Year's Resolutions
        • Of Cartoons and Quickdraws
        • Push and Pull
        • Sorcerer and the Kidney Stone
        • Take Risks - You'll Remember Them Later
        • The Art of Climbing Without Rock
        • The Devil's Game
        • The Eye
        • The Taste of Climbing
        • 12-Weeks to Onsighting a 5.8
      • Other/Misc >
        • A Leap into the Blue Back in the Day
        • Animal Acts Part 1: Things with Wings
        • Animal Acts 2: Things That Slither, Crawl, and Walk
        • Assault on Schurman Rock
        • Christo's Little Bay Rhapsody
        • Climbing, Community, and the U.S. Presidential Election
        • Climbing Drinking Games
        • Climbing Gyms: The Gateway Drug
        • Climbing Hands
        • Climbing in the Bare Essentials
        • Climbing Resolutions
        • Dirtbag Trucker
        • Demented Dirtbag
        • Don't Take Granite for Granite
        • Dorothy, We Aren't on Havana Anymore
        • Guatemalan Worry Dolls Go Climbing
        • No Health Insurance Changed How I Climb
        • Snakes and Ladders
        • Starting Over
        • Summit Fever
        • Sydney: Growing Up
        • The Adventure of A Lifetime - So Far
        • The Bane of Northwest Climbing
        • The Hangglider Incident
        • The Pink Tricam
        • Things of Stone and Wood
        • We Were Just Boys
        • Zac the Interloper
      • Places & Climbs >
        • Climbs >
          • Consolation Prize
          • Echo Crack and Cracked Egos
          • Email From Italy
          • Flakes and Shakes: Flake Crack Revisited
          • From Yorkshire to Eternity
          • I Like Fake Cracks (And I Cannot Lie)
          • Lost Boys Meets Hard Boys >
            • The Lost Boys: The Epic First Ascent of Mount Warning's Wollumbin Shield
          • Ozymandias Direct - Fifty Years of Fun and Games
          • The Fourth Bolt of Texas Radio
          • Thumbing The Nose at Mr. CF Jingus
          • Tiptoeing Through Some Bungles
          • Tombstone Territory
          • Yosemite - What We Came For
        • Location Reviews
        • My Home Crag >
          • Climbing in the Upper Cumberland Valley, Kentucky
          • Copen Hill Climbing Wall
          • Drytooling in the Rain - Wayne's World, WA
          • My Home Crag: Nowra, NSW, Australia
          • New River Gorge, West Virgina
          • The Kenyan Climber
        • Travel Stories >
          • Blue Mountains - Bliss: Climbing in the Blueys
          • Buenos Aires, Argentina Crag
          • Colorado - Calling Pat Ament
          • Coolum Cave - Sendfest 8
          • Ecuador - A Nation of Four Worlds
          • Egypt: The Sinai Sampler
          • El Potrero Chico - Riding the Dirty Dog
          • Yosemite: Growing Up
          • Lover's Leap - Zone of Craptitude
          • Moonarie
          • Rio de Janeiro - Classic Climbs Sampler
          • Sintra, Portugal
          • Taghia, Morocco - Hardly Failing
          • Tasmania - Legend of the ‘Unclimbable Cliff’
          • Thailand - Lost and Found: A Mini-Epic in Paradise
          • Vedauwoo, WY
          • What Two Friends Uncovered in Verdon
          • Yosemite - What We Came For
          • 20 World Destinations for Adventurous Climbing
      • Poetry/Prose >
        • A Bard of Yosemite
        • Anti-Social Climbers
        • Sojourn at Dyuritte
        • Finding Poetry
        • Ice is Nice
        • The Space Between
      • Safety and Skills >
        • Bolting and Ground-Fall Potential
        • Euro-Death Knot is NOT
        • Multi-Pitch Tips: Two ATCs
        • Sketchy Anchor Bolts
        • Sliding-X Anchor
        • Three Ways to Use a Stick Clip
        • Top 10: Climbing Best Practices
      • Social, Social Media, & Social Issues >
        • Chossy Trio Renegades
        • Climbing into the Fold
        • Diversity in Climbing is Not a Bandwagon
        • Don't Burn Out
        • From Gortex to Camouflage: The story of climber, Irina Galay and climbing’s responses to the war in Ukraine
        • Fuck "Gumbies" and "Noobs"
        • I Am a Woman: Brie Chartier Shares Her Transition Journey
        • Montana, My Home: Claire Larson
        • My Husband Climbs Stronger than Me
        • Navajo Rising
        • Social Network Rescue
        • Social Pressure, Climbing, and Leave No Trace
        • The Alps Will Have to Wait
        • The First Climbing Gym Union?
  • Marketplace
    • Acopa Outdoors
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    • Climb-On Maps
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    • Mountain Drifter
    • MoveWell with McGee
    • Mystery Ranch
    • Neilico
    • NW Alpine
    • Rockytalkies
    • SLAPCHALKS
    • Tension Climbing
    • Tera Kaia
  • Reviews
    • Book Reviews >
      • Advanced Rock Climbing Book Review
      • Adventures at the Edge of the World
      • Climbing Glass Book Review
      • Climbing Rock: Vertical Explorations Across North America
      • Hangdog Days Book Review
      • HOOKING UP: The Ultimate Big Wall and Aid Climbing Manual
      • Paul Preuss: Lord of the Abyss
      • Red Curtain - Book Review
      • Sydney Climbing - Book Review
      • The Greater Fool - Brad Gobright and the Blinding Shine of Originality
      • The Mountain Path Book Review
      • The Sharp End of Life: A Mother's Story - Book Review
      • Uncoiling the Ropes
      • Valley of Giants
      • Yosemite Bigwalls: The Ultimate Guide Review
    • Equipment/Gear Reviews >
      • Belay Device Review >
        • Edelrid Mega Jul
      • Harness Reviews >
        • ArcTeryx-FL-365
        • Misty Mountain Cadillac
      • Packs and Bags >
        • Sukoa Chalk Bag Review
        • Trango Crag Pack
      • Personal Anchor Systems >
        • Camp-Daisy-Twist
        • Petzl-Dual-Adjust
      • Other Gear Reviews >
        • D4 Delta2P Portaledge
        • Skyhook Stick Clip Review
    • Location Reviews >
      • Australia >
        • Queensland, Australia >
          • Kangaroo Point Photos and Beta
          • Kangaroo Point Review
        • New South Wales Australia >
          • Blue Mountains >
            • Blue Mountains Photos and Beta
            • Blue Mountains Review
          • Nowra >
            • Nowra Review >
              • Nowra Photos and Beta
      • Mexico >
        • Potrero Chico Photos and Beta
        • Potrero Chico Review
      • United States >
        • Climbing Area Check List - U.S. >
          • Climbing Area Check List Part 1: Alabama to California
          • Climbing Area Checklist Part 2: Colorado to Michigan
          • Climbing Area Checklist Part 3: Minnesota to New Mexico
          • Climbing Area Checklist Part 4: New York to Wyoming
        • Arizona >
          • Queen Creek Canyon
        • California >
          • Joshua Tree >
            • Joshua Tree Tips
          • Mount Whitney >
            • Mount Whitney Photos and Beta
        • Idaho
        • Oregon >
          • Smith Rock >
            • Smith Rock - Photos and Beta
            • Smith Rock Review
          • Spring Mountain >
            • Spring Mountain Review
            • Spring Mountain - Photos and Beta
          • Trout Creek >
            • Trout Creek Photos and Beta
            • Trout Creek Review
        • Nevada >
          • Gun Club
          • Keyhole Canyon
          • Mt. Charleston, Nevada
          • Red Rock Canyon >
            • Red Rock Canyon Review - Yeahs and Neahs
            • Red Rock Canyon Photos and Beta
        • New Hampshire >
          • North Conway, NH
          • Rumney, NH
        • New York >
          • Gunks Review
        • Utah >
          • Echo Canyon
          • Ferguson Canyon >
            • Ferguson Canyon Photos and Beta
            • Ferguson Canyon Review
          • Ibex >
            • Ibex Photos and Beta
            • Ibex Review
          • Maple Canyon >
            • Maple Canyon, Utah Photos and Beta
            • Maple Canyon Review
          • Moab >
            • Moab - Main - Photos and Beta
            • Moab -Main - Review
          • St. George >
            • St. George - Prophesy Wall- Photos and Beta
            • St. George - Prophesy Wall - Review
        • West Virginia >
          • Seneca Rocks
        • Wyoming >
          • Ten Sleep
  • Photographers & Artists
    • A-F - Photographers and Artists >
      • A- Brook Anderson
      • B - Florian Beyer
      • B - Michael Blowers
      • B - Phillip Booth
      • B - Guillaume Borga
      • B - Michaël Bortoluzzi
      • B - Michael Bretz
      • C - Karen Chan
      • C - Matt Cunningham
      • D - Daga Dygas
      • F - Eric Fallecker
    • G-N - Photographers and Artists >
      • G - Katherine González
      • G - Max Gordon
      • H - Clayton Herrmann
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      • K - Jethro Kiernan
      • K - Christine Kuebler
      • L - Shawn Lee Illustrator
      • L - LieseLotte P
      • L - Jim Lin
      • M - Lindsey Mathewson
      • M - Alex Messenger
      • N - Tiffany Nardico
    • O-Z- Photographers and Artists >
      • O - Charlie OlGrady-Kessner
      • O - Karmelo Onate
      • O - Camila Ospina
      • P - Diego Perez
      • S - Xavi Sanchez - Climbing Comic
      • S - Helmut Schulze
      • S - Bryan Sillorequez
      • S - Stephen Smithburger
      • S - Matt Spohn
      • V - Laura Vallo
      • W - Joel Wilson
      • Z - Eson Zhao
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